FOUNDED
BARCELONA, SPAIN 2021.
Peroxide is a Barcelona-based jewellery brand breaking new ground for its niche. It moves further from the tedious and obsolete concept of luxury and the namesake establishments that accompany it. instead, we aim to revolutionize luxury from within.
How do we plan to achieve this? The answer is ethical, sustainable and accessible jewellery, that through every step of the supply and manufacturing chain, proves every day that our commitment to these standards lies beyond empty words. At the core of Peroxide’s values is the reconciliation between the high quality, characteristic of a true luxury product, with affordable pricing, as we design for all the vanguard minds, particularly but not exclusively, amongst the youth.
The craftsmanship that goes into each of our handmade pieces makes them inherently unique. From the artisans in our local atelier working with premium 9.25 sterling silver, giving life to our creations, to the packaging that houses and shelters them on their way to our customers.
However, Peroxide’s allure lives in its paradoxes. We reject temporality with cutting-edge designs that will last a lifetime. We create statements of understated strength that will suit any occasion. We reflect on our times but with an uncompromising vision.
Peroxide’s strong identity is reflected in pieces that stand out by themselves yet blend seamlessly with the identities of those who wear them. They become part of, and simultaneously mirror, your personality. Peroxide is not for everyone, but for those who dare to express themselves.